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| Using the Right Store Fixtures |
| 05.14.09 (1:42 am) [edit] |
 If you are a store owner, you likely know some of the basics. You need to draw people into your store with a good color scheme and window display. From the window, customers should see store fixtures displaying your best products prominently. But your branding message shouldn't end at the front door.Additional store fixtures such as counter racks and a slat wall with acrylic shelves behind the counter can help maintain the branding image you began at the front door, not to mention hold items that can help create additional sales and profits. Often the best profits are made from those last minute add-on sales at the counter, so this is an opportunity you don't want to miss. Using the right store fixtures throughout your establishment is the best way to create your brand image and display your merchandise for maximum sales and profits. Of course, just having great acrylic retail displays is a start, but not a finish. Sweet scents, great use of color, and a well organized floor pattern will ensure that customers continue to support your business for years to come. Tim Pelcone |